Tech Front · Creative Economy
Creative Economy Front.
Music, film, fashion and the digital infrastructure beneath them.
The challenge
Why this Front exists.
Africa's creative economy is one of the fastest-growing on the planet — and one of the most under-monetised at home. The infrastructure problem is as much rights, distribution and finance as it is creative.
The Creative Economy Front backs builders working with creators, studios and rights holders on the rails that capture value locally.
Where we're focusing
Briefs we're scoping with partners.
Music & audio
Distribution, rights, royalties and creator finance.
Film & video
Production tooling, distribution and audience platforms.
Fashion & design
E-commerce, supply chain and the IP infrastructure beneath them.
Creator infrastructure
Payments, identity and the back-end stack creators need to scale.
How it runs
Six to nine months, from brief to deployment.
Challenge brief
Co-authored with sector partners who own the problem.
Cohort build
Selected teams prototype in context — not in a slide deck.
Field trial
Solutions tested with real users in real settings.
Procurement bridge
Working products handed to the partners who can buy them.
Who we're looking for
Partners that can help us build this Front.
- Studios and labels
- Distribution platforms
- Creator collectives
- Cultural funders
- Ministries of culture